A Statement of Mission

I've recently gotten a few inquiries into why we don't maintain a dealer network, and why we are not trying vigorously trying to expand. That's not what we are about, and I want to clarify the vision that Sharon and I share for our company.

We don't have any desire to be all things to all people. Our products are unique, and constantly evolving. We are not mass marketers, and don't intend to ever manufacture products designed to please the lowest common denominator.

The market is unquestionably headed in the direction of online sales at the expense of brick and mortar retailers. We've been involved in online sales since 1996, and know this is where our future lies. We maintained a "traditional" music store in the early 1990's, and although it was a very profitable enterprise for us, it limited us in many ways, and did not allow the flexibility we desired.

The local music store is a dinosaur, with many inherent problems. We don't want those problems to become our problems. When we did maintain a dealer network, we found that the dealer's goals were not always our goals, and that the dealer's problems, particularly the financial ones, often became our problems.

We will continue to produce our instruments and accessories in limited quantity, using a lot of hand work and only the very best materials. We will continue to maintain a small inventory, and do most of our instrument sales on an advance order basis. This business model is working very well for us, and although I am aware that it does not please everybody, we are unlikely to change it.

It is a source of great amusement to us that suggestions are made that we should increase production and compete with "the big four" of the saxophone world. We have no intention of doing so, nor do we have any desire to do so. We could not do what we do best, which is develop state of the art innovative products of extremely high quality, if we had to attend to the demands of greater production.

Our business will not be allowed to grow much larger, by our choice. We do not wish to add additional staff, and since we operate our little enterprise on a strictly cash basis, we do not wish to go with our hat in our hand to the bankers.

We know that if we sell our products to 1% (or less) of the world's saxophonists we will make a very handsome living, and are quite content to do so.